Post by max23 on Jan 3, 2022 5:31:41 GMT -5
There must be hundreds of articles online about "new" period products like menstrual cups and period underwear. While there's a lot of talk about these products, how many women actually use them? According to the market research, not as many as you might think.
The global sanitary product market was worth $30.9 billion (U.S. dollars) in 2020. Sanitary pad sales were $24 billion, pantyliners were $4.3 billion and tampons were $2.6 billion. While e-commerce is becoming more popular, the majority of "femcare" sales are still and will still be in stores because direct to customer sales is an expensive business model and customer retention is "challenging". (Seems to me this isn't great news for retailers of products like cups and underwear that are most often sold online.) www.nonwovens-industry.com/issues/2021-11-01/view_features/the-feminine-hygiene-products-market/
The Asia-pacific market still prefers sanitary pads, but Americans are gradually shifting toward tampons and menstrual cups. Various kinds of sanitary napkins/pads, pads with wings, great (sic) absorbents, thin pads, cotton-filled pads, scented pads, etc., can be seen in various supermarkets and even convenience stores, increasing their share of the global market. www.mordorintelligence.com/industry-reports/feminine-hygiene-market
China's demand for feminine hygiene products has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. Interestingly, China still hasn’t come to terms with the use of tampons. Among the main reasons for this is cost compared to a sanitary pad, low public awareness, inadequate access to sex-education and traditional taboos, especially in rural areas. www.statista.com/forecasts/758680/revenue-of-the-feminine-hygiene-market-worldwide-by-country
None of the above articles include market share figures (you have to pay for that information), but going on a pie chart in the Mordor Intelligence article, market share looks to be about 48% for pads, and about 26% each for tampons and menstrual cups/other period products.
The global sanitary product market was worth $30.9 billion (U.S. dollars) in 2020. Sanitary pad sales were $24 billion, pantyliners were $4.3 billion and tampons were $2.6 billion. While e-commerce is becoming more popular, the majority of "femcare" sales are still and will still be in stores because direct to customer sales is an expensive business model and customer retention is "challenging". (Seems to me this isn't great news for retailers of products like cups and underwear that are most often sold online.) www.nonwovens-industry.com/issues/2021-11-01/view_features/the-feminine-hygiene-products-market/
The Asia-pacific market still prefers sanitary pads, but Americans are gradually shifting toward tampons and menstrual cups. Various kinds of sanitary napkins/pads, pads with wings, great (sic) absorbents, thin pads, cotton-filled pads, scented pads, etc., can be seen in various supermarkets and even convenience stores, increasing their share of the global market. www.mordorintelligence.com/industry-reports/feminine-hygiene-market
China's demand for feminine hygiene products has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. Interestingly, China still hasn’t come to terms with the use of tampons. Among the main reasons for this is cost compared to a sanitary pad, low public awareness, inadequate access to sex-education and traditional taboos, especially in rural areas. www.statista.com/forecasts/758680/revenue-of-the-feminine-hygiene-market-worldwide-by-country
None of the above articles include market share figures (you have to pay for that information), but going on a pie chart in the Mordor Intelligence article, market share looks to be about 48% for pads, and about 26% each for tampons and menstrual cups/other period products.