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Post by eleventhson on May 3, 2017 13:15:25 GMT -5
Did anyone else see the new Always sanitary napkin campaign in last Sunday's newspapers advertising supplement sections, i.e. the Redplum advertising coupon pamphlets usually enclosed within a Sunday paper?
The reason they caught my eye was because they had paid for like three different insertions and the new ads featured that they have redesigned their line of products to have five different sizes from small to maternity-size with the new slogan "Did you know that 60% of women use a pad that's too small?" and in one of the three coupon-pages they had a full-blown chart showing and explaining their new sizes and who should use which one when, fascinating to me, just fascinating.
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Post by eleventhson on May 6, 2017 7:51:52 GMT -5
Partner got this month's Cosmo in the mail yesterday so of course I checked it for "the ads" and somewhat to my surprise though it shouldn't have been there was about 2/3rds of the way in a full-page ad for the new 1-5-sized Always on the RIGHT page and on the left was the sizing chart for them, interesting!
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Post by padtastic on May 10, 2017 21:39:57 GMT -5
They've been running TV commercials for these too eleventhson, at least in the US. I'd really like to see the sizing chart though since I've yet to come across it in person. From what little I can tell about this it looks like they didn't redesign anything so much as they added a chart to point out what size and absorbancy pad should be used by specific women for specific purposes. This could either be very helpful or utterly useless depending on just how they figured out the sizing. Also, I thought the TV ad quoted the statistic you mentioned but with the wording that it was a "pad that's too large" rather than too small, but I could be wrong about that.
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