Post by max23 on Sept 21, 2020 22:53:17 GMT -5
According to a report on the website of the UK newspaper, The Independent, the Advertising Standards Authority for Ireland (ASAI) has banned an ad for Tampax tampons:
"[The ASAI] published a ruling on a Tampax advert following 84 complaints.
The advertising body stated that the complainants made claims that the advert caused 'general offence', that it was 'demeaning to women', that it included 'sexual innuendo' and that it was 'unsuitable' for children who may be watching television during the daytime.
The advert in question featured two women on a pretend talk show, with the host explaining the importance of ensuring a tampon is inserted correctly so as to avoid discomfort, in addition to demonstrating how the tampon’s applicator works.
The host states that if a person can feel their tampon, 'it might mean your tampon is not in far enough', adding: 'You gotta get ‘em up there girls.'
In its ruling, the ASAI stated that several of the claims, including the notion that the advert is demeaning to women, contains sexual innuendo and was unsuitable for daytime television, were not upheld.
However, they added that they also noted 'the level of complaint that had been received and the concerns expressed by complainants about the advertising and considered that it had caused widespread offence'.
In conclusion, the ASAI said: 'The advertising should not run in the same format again.'''
The article doesn't include a link to the ad, but you can watch it on YouTube.
The ASAI's conclusion that the ad doesn't contain sexual innuendo is interesting. I think it does, though I don't think it should necessarily be banned as a result. Also interesting is the conclusion that 84 complaints is indicative of "widespread offence."
"[The ASAI] published a ruling on a Tampax advert following 84 complaints.
The advertising body stated that the complainants made claims that the advert caused 'general offence', that it was 'demeaning to women', that it included 'sexual innuendo' and that it was 'unsuitable' for children who may be watching television during the daytime.
The advert in question featured two women on a pretend talk show, with the host explaining the importance of ensuring a tampon is inserted correctly so as to avoid discomfort, in addition to demonstrating how the tampon’s applicator works.
The host states that if a person can feel their tampon, 'it might mean your tampon is not in far enough', adding: 'You gotta get ‘em up there girls.'
In its ruling, the ASAI stated that several of the claims, including the notion that the advert is demeaning to women, contains sexual innuendo and was unsuitable for daytime television, were not upheld.
However, they added that they also noted 'the level of complaint that had been received and the concerns expressed by complainants about the advertising and considered that it had caused widespread offence'.
In conclusion, the ASAI said: 'The advertising should not run in the same format again.'''
The article doesn't include a link to the ad, but you can watch it on YouTube.
The ASAI's conclusion that the ad doesn't contain sexual innuendo is interesting. I think it does, though I don't think it should necessarily be banned as a result. Also interesting is the conclusion that 84 complaints is indicative of "widespread offence."