"Dealing with bloody taboos in advertising"

The first comment on the article (comments are at the bottom of the article) is interesting:

"The writer is assuming women want to talk about this and see blood everywhere. It might be natural but it is certainly not pleasant. As a female I prefer not to see or hear about periods unless I absolutely have to."

Eight other readers respected this comment (by clicking on the "Respect" button below the comment). It'd be interesting to know what other readers think, but unfortunately the SMH only gives readers a day to comment, and comments are now closed.